Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching.?
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.
In this ebook, you’ll discover the PPC trends that will matter the most in 2023.
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements.
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.