Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.”
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
What do you need to know to be a successful PPC marketer in the age of automation?
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
With Super Bowl 2022 just days away, latest search news, the best guides and how-tos for the SEO and marketer community. experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
What are display ads? How do they work? How can you optimize them? Here’s everything you need to know.
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Here’s why you should consider pairing programmatic advertising with your existing PPC, latest search news, the best guides and how-tos for the SEO and marketer community., and other digital marketing strategies.