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Google Ads Makes Automation Easier With Scripts Updates
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.”
![7 Ad Copy Tests To Boost PPC Performance [With Examples]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/ad-copy-tests-2-62398a4870c0a-sej-276x244.png)
7 Ad Copy Tests To Boost PPC Performance [With Examples]
![7 Ad Copy Tests To Boost PPC Performance [With Examples]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/ad-copy-tests-2-62398a4870c0a-sej-100x100.png)
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.
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What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
Success In The PPC Automation Age: A Paid Search Marketing Roadmap
What do you need to know to be a successful PPC marketer in the age of automation?
Meta Expands Ad Formats And Tools For Small Businesses
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
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How To Harness First-Party Data & Win In A Cookieless Future
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.
How To Unlock Better Google Data Studio Segments Using “CASE”
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.
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Google Lets Users Limit Ads About Dating And Weight Loss
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
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Google Feels Earnings Impact From Russian War on Ukraine
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call
6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
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Paid Search In A Cookieless World: Are You Ready?
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
With Super Bowl 2022 just days away, latest search news, the best guides and how-tos for the SEO and marketer community. experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
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The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
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6 PPC Areas Of Focus For 2022 Success
Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022.
Google Consolidates Smart Display & Standard Display Campaign Creation
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
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What Are Display Ads: A Complete Guide for Digital Marketers
What are display ads? How do they work? How can you optimize them? Here’s everything you need to know.
10 Paid Search & PPC Planning Best Practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.
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What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
5 Best Google Ads Alternatives to Diversify & Grow
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
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Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
4 Types of Earned Media & Who Is Doing It Right
Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.
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How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
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Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, latest search news, the best guides and how-tos for the SEO and marketer community., and other digital marketing strategies.
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