Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Marketing Analytics
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latest search news, the best guides and how-tos for the SEO and marketer community.
Current Market Trends For The Fastest-Growing SMB Industries
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too!
New TikTok Tool Surfaces Useful Insights For Marketers
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
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YouTube Adds New Way To Make Money With Gifted Memberships
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch.
Local Video Marketing: 4 Ways To Win With Video
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it.
Meta Lists 6 Culture Codes For Advertisers
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta.
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LinkedIn Updates Include Improvements To Search Results
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews.
Musk’s Twitter Deal “Temporarily on Hold”
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users.
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Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape.
YouTube Shorts Green Screen Now Compatible With All Videos
YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature.
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Twitter Clarifies Duplicate Content Policy
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
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LinkedIn Changes How It Ranks Content
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion.
TikTok Has A New Way For Advertisers Reach Users
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
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Meta Expands Ad Formats And Tools For Small Businesses
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Meta Expands Reels Monetization With Monthly Challenges
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.
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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
![10 Creative Infographics & Why They Work [With Examples]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/benefits-of-using-infographics-2-62695364afda7-sej-276x244.png)
10 Creative Infographics & Why They Work [With Examples]
![10 Creative Infographics & Why They Work [With Examples]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/benefits-of-using-infographics-2-62695364afda7-sej-100x100.png)
Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing.
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Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
Meta, Adobe Partner On Free Training Program For Small Businesses
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online.
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YouTube Live Streamers Can Redirect Viewers To Other Channels
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.
Twitter Miscounted Users For Three Years
When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019.
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Meta Announces Research To Create Human-Level AI
Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans
Zuckerberg Highlights Meta’s Future
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse.
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TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022.
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021.
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YouTube Super Thanks Rolls Out To All Monetized Channels
A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels.
Twitter Bans Climate Change Denial Advertising
Twitter announces a sitewide ban on ads denying the scientific consensus around climate change.
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![How To Optimize LinkedIn For Better Connections & More Leads [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
How To Optimize LinkedIn For Better Connections & More Leads [Podcast]
![How To Optimize LinkedIn For Better Connections & More Leads [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show.
Twitter Accepts Elon Musk’s $43B Purchase Offer
Twitter’s board could accept Elon Musk’s offer to purchase the social network for $43 billion as early as today, according to Reuters.
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YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section.
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