Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online.
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads.
Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market.
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future.
Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video.
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages.
Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality.
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification.